We help brands take flight with thoughtful storytelling, partnerships, and inspired experiences that leave a lasting impression. From full-scale PR, social media, and influencer campaigns to tailored event execution, we deliver a personalized, high-touch approach that inspires transformation. Our work blends insight, creativity, and care to ensure each detail feels intentional and every result remarkable.
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This is Monarch
Meet Alyssa
I’m Alyssa Stevens, a Boston-based public relations, social media, and influencer strategist with more than 17 years of experience helping brands shape narratives, build influence, and connect with audiences across digital and experiential channels. I founded Monarch, a boutique PR, social, influencer, and events consultancy, to partner with clients across Boston and beyond, and help them craft meaningful campaigns that elevate their presence and spark engagement.
Before founding Monarch, I spent nearly two decades in the Boston agency world, most recently leading global PR, social, and influencer strategy for clients across the U.S., Europe, and Canada. My work has earned international recognition, including AdAge’s “Best Use of TikTok” award for a CPG brand campaign I helped lead – a success that led to an invitation from TikTok to discuss the strategy on its Talking Creative podcast. As a seasoned publicist, I’ve secured notable press coverage for clients in top-tier outlets such as ABC World News Tonight, Today Show, The New York Times, ELLE, and O, The Oprah Magazine.
A thought-leader on the ever-evolving marketing and creator landscape, I regularly share insights with publications including AdAge, Marketing Dive, Digiday, and the Boston Business Journal, and frequently guest lecture on influencer marketing at Boston-area universities.
Finally, as the creator behind The A-Lyst, my long-running lifestyle blog, I’m proud to bring clients a unique 360-degree perspective on the influencer industry. This dual role, as strategist and creator, gives me firsthand insight into the dynamic creator-brand relationship and informs my holistic, human approach to helping brands take flight.
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Client Testimonials
Gorton’s Seafood
"Working with Alyssa was always a pleasure not only professionally, but also personally. Her strong PR background shone throughout every aspect of her work, always putting our brand first and assessing opportunities through that lens. She led one of the biggest earned media ‘gets’ for our brand; a result of her dedicated efforts over the course of many months. And perhaps above all, she is simply a pleasure to be around, to talk to and work with. When I first joined my company, and thus inherited our partnership, she immediately took me out to lunch so we could get to know each other and build that rapport, which has continued even beyond our working days."
Susie Siegel - Director of Integrated Marketing at Gorton’s Seafood
Kayem Foods
"Alyssa is an excellent bridge between brand strategy and creator execution. I worked with her while I led brand marketing for the al fresco brand at Kayem Foods. Once we aligned on the brief, Alyssa took full ownership of identifying the right mix of creators, managing shoots end to end, and delivering high-quality content we could confidently use across channels. She made the process easy on the client side - organized, reliable, and thoughtful in how she worked with senior stakeholders. Her work helped the brand feel polished yet attainable, and I always trusted her to deliver."
Jennifer Fukada, Former Director of Brand Management at Kayem Foods
The Handle Bar
"Working with Alyssa was a true asset to The Handle Bar. She brought creative, out-of-the-box ideas to every campaign and helped us forge meaningful brand partnerships that elevated our visibility. Even when we weren’t actively under contract, Alyssa continued to champion the brand and offer valuable guidance. Her passion and initiative made her an indispensable part of our marketing journey."
Jessica Fracalossi - Founder of The Handle Bar
SalonCapri
"Working with Alyssa has been an absolute game changer for my brand. Her PR and marketing expertise brought both local and national recognition that far exceeded my expectations. What truly sets Alyssa apart is how relatable and down-to-earth she is — she connects effortlessly with people, clients, and audiences alike. Beyond her professional excellence, her genuine passion and personal dedication made every project feel effortless and inspired. I’m deeply grateful not only for her strategic brilliance, but also for the friendship and trust we’ve built along the way."
Nicholas Penna - Owner of SalonCapri
Boston Music Project
"Alyssa is a force. Her deep relationships with media professionals across the region, paired with her strategic instinct for storytelling, consistently elevate the stories that matter most to our community. She is a true partner who listens, collaborates, and delivers meaningful results. Working with Alyssa has been a masterclass in thoughtful, strategic communications. She knows how to surface the heart of a story and bring the right people to the table to ensure it is heard. Our collaboration has strengthened Boston Music Project’s visibility, deepened community connections, and driven increased support and investment to realize our mission for thousands of Boston youth."
Christopher Schroeder - Executive Director of Boston Music Project
Dermelect
"Alyssa’s approach combines both strategy and heart. Her efforts and caring provided my brand stronger storytelling leading to greater visibility. She brings passion, care, and creative vision to every initiative and her talent and heart make her someone you would want in your corner."
Amos Lavian - Founder of Dermelect
Alyssa appears on “Made for TikTok: Talking Creative” series sharing insights on how to build creator-led campaigns and drive authentic audience engagement on social media.
Alyssa co-authors a bonus chapter in Marketing Mindset in Motion: Inspired by Hospitality alongside Leora Lanz, titled “The Strategist’s Guide to Influencer Marketing” – a practical, strategic framework for building high-impact, relationship-driven influencer programs that drive measurable brand growth.
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